Service 02
Renderings & Visualization
Photoreal stills, walkthroughs and interactive tours built from the real model, not a parallel marketing fantasy that the built project can never match.
What you get
Images that hold up in an investor room and on site.
A rendering has two jobs. It has to sell the project to whoever is funding it, and it has to be honest enough that nobody feels misled when the building opens. Those goals only conflict when the image is made by someone working from a mood board instead of the drawing set.
We render from the same model the architecture comes out of. If a ceiling is at nine feet six, that is the height in the image. If the stone is a specific slab, that slab is what you see. When a client approves a rendering they are approving something we can actually deliver.
For capital raises and pre-sales we produce hero stills, animated flythroughs and interactive 360 tours. For design decisions we produce fast comparative studies, so a team can see three stone options in the real light of the real room and choose in an afternoon rather than a fortnight.
Deliverables
Exactly what leaves the studio.
Scope is agreed line by line before work starts, so there is never a question about what was included.
- Hero exterior and interior stills
- Print resolution, art directed, lit for the actual orientation
- Animated flythrough
- Cinematic camera moves through the finished scheme
- Interactive 360 tours
- Browser based, navigable, shareable with a link
- Material and option studies
- Side by side comparisons rendered in the real room
- Sun and shadow studies
- True orientation and season, for terraces, pools and glazing
- Marketing and sales imagery
- Formatted for decks, brochures, listings and social
Sequence
How the work runs.
Four stages, each with something reviewable at the end of it.
01
Model
Geometry taken directly from the architectural model
02
Direct
Camera, time of day and story agreed before rendering time is spent
03
Light
Real orientation, real fixtures, real material behaviour
04
Deliver
Stills, motion and interactive tours in the formats you need